PROMOTING MADE IN NIGERIA PRODUCT & SERVICES

Nigerians should encourage indigenous entrepreneurs by patronizing locally produced goods and services. It is only in doing this that we could develop and transform local industries. There is no country that has managed to transform itself without adequate industrial growth or wholesome dependence on imported goods. Although some goods are manufactured locally, most Nigerians are not aware of this fact because of the high dependency on imported or foreign products. What influences an average Nigerian consumer’s perception of product quality is the product’s country of origin. Some manufacturers often produce locally made goods and package them along with foreign prototypes in same containers with same label of country of origin and sell these at even higher prices. The demand for indigenous products will increase when market mechanics such as quality assurance, product awareness, and price regulation and consumer protection are ensured.The consumption of foreign products in the Nigerian market is still prevalent, despite government policies over the years to encourage consumption of locally manufactured products. In recent times, a new campaign to #BestBuyMadeinNaija by a serving parliamentarian has gained significant media traction as part of her common sense ideology.

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